Best Super Bowl Commercials 2012: Why Leaked Ads Will Be the Most Popular

I guarantee you that the "leaked" Super Bowl commercials will end up being the most popular ones, and the companies that were smart enough to get their ads on the Internet before the big game are going to reap the benefits.

It was a brilliant move on their parts to create buzz about their spots before the game even begun.

Instead of just sticking with the traditional time period during and after the game that is usually dedicated to awesome commercial chatter, these companies broke the mold and have now created buzz about their product beforehand.

Instead of just simply watching the commercials and reacting, we are now anticipating seeing certain ones, gauging the reaction from those around us and overall just spending more time thinking about the commercial.

It's an absolutely genius move on the parts of these companies, and according to John Gonzalez of Mlive.com, it was the trendy thing to do this year:

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Many of this year's commercials are already online. About 20 of about 36 Super Bowl advertisers put their TV commercials on the Internet prior to today's game. That's a big difference from previous years when only a handful of companies leaked their TV ads.

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It's trendy because it's smart, and the apparent 16 advertisers that didn't leak their commercial early are really going to regret not jumping on the bandwagon.

This is all about natural human reaction. We will automatically remember, identify and stick with something we have seen one or two times already.

By that time we know it's funny, so the shock or comedy value of it doesn't offset the name brand or product that the company is trying to push.

Add that to the hype and anticipation of seeing it again, and you've got yourself a winning formula.

When they got back and take votes for the best Super Bowl commercials, don't be surprised when one of the leaked ones is at the top of the list.