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DETROIT, MICHIGAN - DECEMBER 15: A detailed view of the NFL logo on a Wilson brand football on the field before the game between the Detroit Lions and Buffalo Bills at Ford Field on December 15, 2024 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images)
DETROIT, MICHIGAN - DECEMBER 15: A detailed view of the NFL logo on a Wilson brand football on the field before the game between the Detroit Lions and Buffalo Bills at Ford Field on December 15, 2024 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images)Nic Antaya/Getty Images

NFL, Bleacher Report and House of Highlights Announce Content Partnership

Joseph ZuckerJan 16, 2025

The following announcement was released today.

National Football League Announces Content Partnership with Bleacher Report and House of Highlights Ahead of Super Bowl LIX

The National Football League and Bleacher Report announced a multi-year content partnership that provides Bleacher Report and House of Highlights with NFL game footage for use in Bleacher Report's original content across its social and owned and operated platforms, access-driven content from select games throughout the season, and access to NFL tentpole events for content capture including Super Bowl, NFL Draft and NFL Scouting Combine.

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This content partnership began ahead of Wild Card Weekend, providing the next generation of fans with a new way to access highlights and game recaps across Bleacher Report's digital platform.

"We are excited to launch our content partnership with Bleacher Report," said Brent Lawton, vice president of business development and strategic investments at the NFL. "By aligning NFL content with Bleacher Report's digital-first content platform, we can expand the reach of our sport and deliver the content fans crave on a new level."

During the NFL regular season, playoffs and key events, fans will have the opportunity to watch highlights and full game recaps via Bleacher Report's award-winning app. In addition, new original content from tentpole events and select games will be available via Bleacher Report's app and across its industry-leading social footprint.

"Bleacher Report and House of Highlights' partnership with the NFL creates a powerful synergy between one of the best on-field products in sports and the largest digital footprint of next-generation sports fans," said Bennett Spector, general manager at Bleacher Report. "We are thrilled to deliver a unique, social-first NFL experience, unmasking players and personalities across the league."

Bleacher Report's official content partnership with the NFL strengthens its position as a platform for comprehensive and interactive sports content, offering a unique blend of official highlights, in-depth analysis and access across the biggest leagues in the world.

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