Video: Bill Belichick Announces He's 'Officially on Twitter' Amid UNC Recruiting

UNC head coach Bill Belichick is adjusting to the college recruitment landscape by launching a new social media presence.

"I'm officially on Twitter, so you can follow me there," Belichick said in a Monday appearance on the Pat McAfee Show.

Belichick's new X account had already shared its first post earlier that afternoon:

Belichick's interview with McAfee came as the former New England Patriots head coach said he was on the road for his first recruiting visit as a college coach.

The trip has so far taken Belichick to North Carolina schools including South Garner High School and Rolesville High School.

The prospects who met with Belichick included four-star defensive end Zavion Griffin-Haynes, a Class of 2026 prospect who was formerly committed to North Carolina before parting ways with the program following former head coach Mack Brown's departure.

North Carolina's incoming 2025 class is currently ranked No. 80 in the nation by 247Sports. Belichick will look to combine his NFL success with his newly-accessible social media presence to boost that ranking by 2026.