Deion Sanders' 'Coach Prime' Trailer, Release Date Drops for Season 3 on Prime Video

Colorado head coach Deion Sanders led the team to a successful 2024 season that included its first bowl game appearance in four years, and fans are set to get a deeper look at the Buffaloes' impressive campaign.

Amazon's Prime Video announced that season three of Coach Prime will premiere on Jan. 7 and released the trailer for the show on Monday:

The trailer for the third season of Coach Prime highlighted the evolution of the Colorado football program in just two years under Sanders. He took over a team that went 1-11 the year before he arrived.

In 2024, the Buffaloes finished the year with a 9-4 record after suffering a 36-14 loss to BYU in the Valero Alamo Bowl, their first bowl game since 2020. Still, Colorado's upward trajectory has reignited the fan interest in the team and created a bright future for the program.

Buffaloes two-way star Travis Hunter's Heisman Trophy campaign will also be documented in the upcoming season of Coach Prime. Hunter established himself as the biggest star in the sport by excelling both as a wide receiver and cornerback, bringing even more national attention to Colorado.

Most importantly, the 2024 season was the last time Sanders got to coach his sons, quarterback Shedeur Sanders and defensive back Shilo Sanders. Both players are headed for the 2025 NFL draft, and their final year together will be the central theme of the show's upcoming season.

Coach Prime first premiered in December 2022 and followed Sanders' final season as head coach of Jackson State. The second season premiered the following year and documented the highs and lows of Colorado's 2023 campaign in which the team started with three straight wins before finishing with a 4-8 record.