Photo: Big Sean Helps Reveal StockX Pistons Jersey Patch for 2024-25 NBA Season

Looking to drum up excitement for the 2024-25 season, the Detroit Pistons called in the services of hip-hop star Big Sean to reveal their jerseys with a StockX patch.

The Pistons posted an image of Big Sean wearing the jersey with the patch on the left side of the chest, along with a video highlight package spotlighting their presenting sponsor.

The Athletic's Mike Vorkunov reported on Wednesday the Pistons and StockX agreed to a multiyear partnership deal starting with the upcoming season.

StockX is an online marketplace that allows consumers to buy and sell items, primarily clothing and sneakers for men, women and children. The E-commerce store was co-founded in 2015 by a group of four people, including Cleveland Cavaliers governor Dan Gilbert.

Actor Mark Wahlberg and Grammy-winning rapper Eminem are among the people who invested in the startup back in 2017. The business headquarters are located in Detroit.

Big Sean, whose family moved to Detroit soon after he was born, was hired by the Pistons as creative director of innovation in December 2020. His responsibilities include providing creative counsel and guidance on various off-court initiatives for the franchise.

The Pistons added Big Sean's "Don Life" logo to their practice jerseys as part of the deal.

The Pistons are entering into a new era under first-year head coach J.B. Bickerstaff. They have been in complete disarray recently with 23 or fewer wins in each of the past five seasons, including a franchise-worst 14-68 record last season.

Bickerstaff is taking over after a successful five-year stint with the Cleveland Cavaliers. He posted winning records in each of the past three seasons, with back-to-back playoff appearances in 2022-23 and 2023-24.

The Pistons will hold their first media day of the 2024-25 season on Monday before tipping off the preseason against the Milwaukee Bucks on Oct. 6. They will open the regular season on Oct. 23 against the Indiana Pacers at Little Caesar's Arena.