Shedeur Sanders, Livvy Dunne, Travis Hunter, Arch Manning Top List of NIL Valuations

Colorado stars Shedeur Sanders and Travis Hunter, LSU gymnast Livvy Dunne and Texas quarterbacks Arch Manning and Quinn Ewers hold the top five most lucrative NIL projections in college sports, according to On3's updated standings.

Sanders, who joined Colorado with his father and head coach Deion Sanders prior to the 2023 season, leads all college athletes with an NIL valuation of $5.1 million, per On3.

Dunne, who announced in July that she will return for a fifth season with the Tigers, is second in On3's rankings with a $4 million NIL valuation.

She is the only non-football player to make On3's top 10, which was rounded out by Alabama's Jalen Milroe, Ole Miss' Jaxson Dart, Miami's Cam Ward, Georgia's Carson Beck and Tennessee's Nico Iamaleava.

Sanders, whose valuation was projected at $4.7 million heading into the 2024 season, has seen his On3 value climb over $5 million following a lucrative offseason highlighted by his signing of a footwear and apparel deal with Nike and the launch of his podcast.

Dunne, meanwhile, upped her On3 valuation after signing a deal, reportedly worth several million dollars, with content monetization platform Passes in May.

Sanders, Hunter and Ewers have earned increased attention this fall as potential first-round picks in the upcoming 2025 NFL draft next spring. Manning, the nephew of former NFL quarterbacks Peyton and Eli Manning, will be eligible for the 2026 NFL draft at the earliest but has already climbed the rankings.

Duke freshman Cooper Flagg holds the most lucrative NIL valuation among basketball players with an On3 projection of $1.5 million, good for No. 12 overall, while UConn senior Paige Bueckers ranks just behind him at No. 13 with a valuation of $1.4 million.

In total, 34 NCAA or high school players held NIL valuations of $1 million or higher as of On3's latest ranking.

Of those NIL value leaders, 18 were football players and five were basketball players, while Dunne represented the lone gymnast over the seven-figure threshold.

Several high school prospects who are not set to join the NCAA until next season have already received On3 NIL valuations of more than $1 million. Those include shooting guard prospect Bryce James, the son of Los Angeles Lakers star LeBron James and younger brother of Lakers rookie Bronny James, as well as LSU-committed quarterback Bryce Underwood.