Patriots Legend Bill Belichick Creates Instagram Account Ahead of 2024 NFL Season

Television shows and podcasts won't be the only place NFL fans can find former New England Patriots coach Bill Belichick this season.

He has also created an Instagram account.

Belichick shared the news of his newly expanded social media presence Wednesday on The Pat McAfee Show.

"I can't really believe I'm doing this, but I've joined Instaface," he said.

The account had no posts but already had more than 20,000 followers as of Wednesday afternoon.

Belichick's profile photo shows the 72-year-old wearing the six Super Bowl rings he won during his 24-year tenure as the Patriots' head coach.

After parting ways with New England in January, he has signed on to a host of media roles, including serving as an analyst on the CW Network's Inside the NFL.

Belichick is also scheduled to be a regular guest on ESPN's ManningCast andThe Pat McAfee Show while co-hosting SiriusXM podcast Let's Go! with sports journalist Jim Gray.

That level of traditional media presence apparently demands Belichick has a social media presence to match.