WWE 2K24 Partners with AFC Bournemouth for 2024-25 Premier League Season

AFC Bournemouth announced Tuesday a "groundbreaking collaboration" with 2K for WWE 2K24.

"Partnering with WWE 2K is a fantastic opportunity for us to engage with our supporters in a new and innovative way," commercial director Rob Mitchell said. "This collaboration will combine the thrill of WWE 2K's gameplay, with the dynamic world of Premier League football."

The specifics of the partnership are unclear. The Premier League club said that "AFC Bournemouth-themed content will be available in the coming weeks."

For WWE, this represents another foray into mainstream sports. Last fall, the company worked with the Big 12 ahead of the conference's championship football game, and the partnership extended beyond that.

Now, WWE has made in-roads with one of the most popular competitions in all of sports.

Bournemouth was promoted back to the Premier League for the 2022-23 season and stayed up with a 15th-place finish. While the Cherries started slowly under manager Andoni Iraola in 2023-24, they eventually found their form and ended the campaign in 12th.

Bournemouth drew its opener with Nottingham Forest 1-1 thanks to a late goal from Antoine Semenyo.

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