Blackhawks' Connor Bedard, Gatorade Reveal Endorsement Contract in Epic Video

Connor Bedard is the face of the Chicago Blackhawks and, now, one of the faces of Gatorade Canada.

Gatorade revealed it signed the Blackhawks center to be part of its team with a video that showed off the youngster's shot:

"I'm proud to join the Gatorade family and grateful for the opportunity to be a part of a team that helps fuel some of the best athletes in the world," Bedard said in a press release. "Like so many kids who grew up playing hockey, Gatorade has been a part of my journey from day one. Gatorade is committed to excellence and is passionate about sports at all levels—I am really looking forward to working together."

It comes as anything but a surprise that Gatorade entered into a partnership with Bedard.

After all, the rising star was the Calder Memorial Trophy winner as the NHL's top rookie while finishing with 61 points on 39 assists and 22 goals. He still has a ways to go to live up to the sky-high expectations that were put in place when the Blackhawks selected him with the No. 1 overall pick of the 2023 NHL draft, but it was quite the start to his career.

Fanatics also revealed in March he was the highest-selling jersey in the league for the 2023-24 campaign:

Bedard only figures to get better with more experience under his belt, and the next step will be leading the Blackhawks back into the playoff picture.

Gatorade surely believes he can do just that given its decision to add him to its roster of athletes.