Deion Sanders, Shedeur and Shilo Feature in Deion Sanders Jr.'s 'I C Y' Music Video

The Sanders Family is dancing all the way to the Big 12.

Deion Sanders Jr. released a music video Thursday that featured cameos from Colorado head coach Deion Sanders, as well as Buffaloes quarterback Shedeur Sanders and defensive back Shilo Sanders.

The video features some behind-the-scenes footage in Las Vegas, which just hosted Big 12 media days.

Colorado will certainly be under the spotlight during the upcoming campaign, which will be Sanders' second as the program's head coach. And there will be plenty of pressure after the Buffaloes went 4-8 last season and finished in last place in the Pac-12.

But the spotlight also means opportunity, and an impressive turnaround would both bolster Deion Sanders' reputation as a head coach and his sons' NFL draft prospects.

They clearly aren't backing away from that spotlight by releasing music videos and making comments like the one Shedeur Sanders did at Big 12 media days when he told reporters Colorado is "everybody's Super Bowl" and always gets opponents' best shots.

That is the price of fame and high expectations, and the Sanders Family will surely be ready to document the entire journey as the 2024 season approaches.