Ravens Unveil New Alternate Purple Helmet Ahead of 2024 NFL Season in Video, Photo

The Baltimore Ravens' helmets have remained pretty consistent across their existence in the NFL. That changed Tuesday as the team unveiled a new purple alternate helmet.

The headgear features gold striping and gold facemasks along with Baltimore's secondary logo emblazoned on the side:

The league has steadily relaxed its uniform rules in recent years. Alternate helmets returned to the rotation starting with the 2022 season, and the league opened the door for a third helmet design in April.

Based on how they look, fans may not think the Ravens' "Purple Rising" helmets were the results of a long, carefully thought-out process. While a different color scheme from Baltimore's traditional black helmets, they aren't a far departure overall.

Brad Downs, the team's senior vice president of marketing, said that "at least 14 options of helmets" were considered before two finalists emerged and the choice was made.

"We pay attention to all of that feedback from the fans, to really try to land on something they're going to love," Downs said on The Lounge Podcast (via Clifton Brown of the Ravens' official site). "I've been waiting for this day for a long time. We know our fans have clamored for it. They just like new stuff. But our uniforms have a nice traditional feel and we've had a lot of success in them. We don't want to be that team that changes all the time. We like the tradition that we've built."

Downs added the organization has identified the game in which the Ravens will don their "Purple Rising" helmets but declined to specify the date.