Luka Dončić Joins Michael Jordan, Serena Williams, Caitlin Clark on Gatorade's Roster

Luka Dončić is adding Gatorade to his endorsement portfolio.

The sports drink announced a partnership with the Dallas Mavericks star Wednesday, making him the seventh NBA athlete to join the brand.

"Joining Gatorade is an exciting moment for me," Dončić said in a statement. "I'm grateful for the opportunity to work with a brand that has supported so many great athletes. Basketball has given me so much, and together with Gatorade, I'm excited to help more kids experience the benefits of sports."

Dončić joins Michael Jordan, Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard and Jaden Ivey with the Gatorade brand. Gatorade also represents other high-profile athletes like Serena Williams and Caitlin Clark.

No terms of the agreement have been made available.

"We're excited to add another elite talent like Luka to our roster and are looking forward to fueling him during this year's NBA playoffs and through more groundbreaking seasons," Gatorade head of marketing Jeff Kearney said. "Luka emulates what it means to be a Gatorade athlete—leading others on and off the court and inspiring the next generation."

Gatorade is the largest sports drink brand in the world and has become synonymous with the biggest moments in sports history. The company has a market share of roughly 65 percent in the United States, exponentially besting its competition.

Dončić is one of the NBA's premier young players. He led the NBA in scoring this season at 33.9 points per game while adding 9.2 rebounds and 9.8 assists. Dončić, Nikola Jokić and Shai Gilgeous-Alexander are the three finalists for 2023-24 NBA MVP.