Video: Auburn Announces Nike Partnership Starting in 2025; Will Replace Under Armour

Auburn University will have a new apparel sponsor for its sports teams next year.

The school announced on Tuesday that it has formed a partnership with Nike, which will replace Under Armour as Auburn's apparel sponsor starting in July 2025.

Jason Caldwell of 247Sports reported that the deal between Auburn and Nike "is expected to be for 10 years and monetarily it puts the Tigers among the top programs in the country that will be wearing Nike gear." Some of Auburn's most prominent alums like Bo Jackson, Charles Barkley and Tim Cook reportedly "all played a part in helping push this deal over the top."

The switch to Nike will mark an end to Auburn's 18-year partnership with Under Armour.

"We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sports around the world. We are appreciative of their strong support throughout this process," Auburn athletic director John Cohen said in a press release. "We believe that our 10-year agreement, beginning in July 2025, will continue to elevate Auburn and best serve our student-athletes and our university moving forward."

Cohen continued: "We are also grateful to [Under Armour founder and executive chairman] Kevin Plank and Under Armour for their 18 years of valued partnership in growing the Auburn brand and serving our student-athletes, coaches, and fans. We look forward to the opportunity to celebrate this relationship throughout the final year ahead."

Auburn's contract with Under Armour began in 2006 and will continue to run through June 2025. Per Richard Silva of the Montgomery Advertiser, the school entered an exclusive negotiating period at the start of September that allowed it to speak with other apparel brands.