Mercy Miller, Master P's Son, Signs $1.4M NIL Contract with Sweetkiwi

Mercy Miller, a 4-star shooting guard out of Sherman Oaks, California's Notre Dame High School and the son of hip-hop artist and producer Master P, landed a $1.4 million NIL deal with Greek yogurt company Sweetkiwi, according to Slam.

Miller is considered the No. 91 overall player in the class of 2024, the No. 16 shooting guard and the No. 11 player from the state of California, per 247Sports' composite rankings. He is committed to Houston.

"I'm thrilled to partner with Sweetkiwi," he said in a press release. "Their focus on health and flavor mirrors my lifestyle on and off the court. I'm eager to introduce these fantastic products and our shared values to a wider audience."

Per that release, Sweetkiwi's "strategic partnership" with the young hooper highlights the company's "dedication to promoting healthy lifestyles among young athletes and sports enthusiasts."

"Having Miller as our brand ambassador is a perfect match," founder and CEO Ehime Eigbe said. "His dedication to health and wellness reflects our brand's mission. We're excited to collaborate with him and make a positive impact together."

Miller is having quite the season. Over the weekend, he put up 29 points in a 59-54 upset of Harvard-Westlake, the top-ranked team in California going into the contest. And in December, he scored a school-record 68 points in a 104-44 victory over Oakwood, shooting a ridiculous 28-of-38 from the field.

His father, Percy Miller—aka Master P—is most famous for his career in music. But he was a very good basketball player himself and even earned a preseason tryout with both the Charlotte Hornets and Toronto Raptors in the late 1990s.

The scouting report on Master P was that he had a crafty, old-man-playing-pickup type of game and was an excellent shooter, but he didn't quite have the overall athleticism or burst to stick in the NBA. His son might end up living out those dreams, however.