Packers vs. Cowboys NFL Wild Card Playoff Game Draws 40M Viewers

Sunday's wild-card matchup between the Dallas Cowboys and Green Bay Packers drew 40 million viewers, per Fox Sports.

With the whopping viewership, the game had the best performance for an NFL wild-card game since 2015. The Cowboys-Packers matchup peaked at 43.4 million viewers from 6:45 to 7 p.m ET.

According to Fox, the delivery for Sunday's game is up 20 percent from last year's game in the same time window, which was between the New York Giants and Minnesota Vikings.

On Saturday night, the wild-card matchup between the Kansas City Chiefs and Miami Dolphins, streaming exclusively on Peacock, hit 23 million viewers.

Dallas suffered a 48-23 loss to the Packers in the wild-card matchup. The Cowboys went into the half with a crushing 27-7 deficit but managed to crawl back and make it a two-possession game. Still, their efforts were too little, too late.