1. Kanye West Wore a "White" adidas Yeezy Boost 350

    Nick  Yokoyama Written by Nick Yokoyama about 1 day ago 9 reads 0 comments

  2. Why Jerry Seinfeld Is the Most Important Celebrity in Sneaker Culture

    Having spent more time than I care to calculate, studying and screen grabbing from every episode of Seinfeld with the intensity of Mr. Pitt and the magic eye poster, I feel qualified to write on the topic of Jerry Seinfeld's shoes...

    Nick  Yokoyama Written by Nick Yokoyama about 4 days ago 27 reads 0 comments

  3. Nike Is Releasing a 'Hologram' Foamposite

    Those who missed out on the super limited "Quai 54" Foamposites needn't worry – there's a similar pair releasing this fall that will be much more widely available...

    Nick  Yokoyama Written by Nick Yokoyama about 4 days ago 26 reads 0 comments

  4. Huge Jordan Restock Set for Tuesday

    Nick  Yokoyama Written by Nick Yokoyama about 4 days ago 95 reads 0 comments

  5. What the LeBron 12

    The “What The” series will officially continue with the LeBron 12, seen here through Nike's official images of what may be one of the top releases of September, but the ...

    Nick  Yokoyama Written by Nick Yokoyama about 8 days ago 40 reads 0 comments

  6. Uni Watch: Which cities' teams look marvelous?

    Nick  Yokoyama Written by Nick Yokoyama about 9 days ago 63 reads 0 comments

  7. Eagles' Tim Tebow Breaks Up Fight at Practice

    In wake of the fights breaking out at joint practices – the Rams and Cowboys this week, the Redskins and Texans earlier in August as depicted on HBO's Hard Knocks – ...

    Nick  Yokoyama Written by Nick Yokoyama about 9 days ago 236 reads 0 comments

  8. Rip Hamilton Shows off the Next Air Jordan 1 Pinnacle Release

    The Air Jordan 1 Pinnacle isn't done just yet. The $400 Air Jordan 1 is back featuring a fresh construction as previewed by longtime member of the Jordan Brand family, Rip Hamilton...

    Nick  Yokoyama Written by Nick Yokoyama about 9 days ago 5 reads 0 comments

  9. Inside the Sneaker Company That's Selling Fake Air Jordans

    Nick  Yokoyama Written by Nick Yokoyama about 9 days ago 17 reads 0 comments

  10. The History of Tracy McGrady Adidas Shoes

    Nick  Yokoyama Written by Nick Yokoyama about 9 days ago 11 reads 0 comments

  11. Detroit Lions Linebacker DeAndre Levy Explains Why He's Auctioning off

    Nick  Yokoyama Written by Nick Yokoyama about 11 days ago 3 reads 0 comments

  12. There Are Way More Kanye X Adidas Sneakers Coming out in Yeezy Season 2

    Nick  Yokoyama Written by Nick Yokoyama about 11 days ago 3 reads 0 comments

  13. Michael Jordan Wasn't a Big Fan of Macklemore's Air Jordan 6s

    That's what happened to Seattle rapper and Jordan Brand family member Macklemore when he got the chance to meet Jordan...

    Nick  Yokoyama Written by Nick Yokoyama about 11 days ago 7 reads 0 comments

  14. IBM Super Computer Watson Will Help You Dominate in Fantasy Football

    Nick  Yokoyama Written by Nick Yokoyama about 11 days ago 1,606 reads 0 comments

  15. Floyd Mayweather's New “Best Ever” Fighter Rankings

    Nick  Yokoyama Written by Nick Yokoyama about 17 days ago 52 reads 0 comments

  16. How adidas Boost Technology Is Making the Brand Relevant Again

    When it comes to innovation in the sportswear industry adidas may have been slow to start out of the gate, but in the past two years the brand has finally managed to find its stride...

    Nick  Yokoyama Written by Nick Yokoyama about 17 days ago 9 reads 0 comments

  17. TMZ: Nike out of Running for Harden

    James Harden is dead to Nike -- the Swoosh is backing out of the running to land a new contract with Khloe Kardashian's NBA superstar BF ... TMZ Sports has learned...

    Nick  Yokoyama Written by Nick Yokoyama about 17 days ago 9 reads 0 comments

  18. Aldon Smith, Addiction and the Importance of Empathy

    Nick  Yokoyama Written by Nick Yokoyama about 17 days ago 9 reads 0 comments

  19. Blizzard Announces World of Warcraft: Legion

    Nick  Yokoyama Written by Nick Yokoyama about 22 days ago 11 reads 0 comments

  20. How Adidas' Purchase of Runtastic Compares to Under Armour's

    Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment...

    Nick  Yokoyama Written by Nick Yokoyama about 22 days ago 123 reads 0 comments

  21. Nike Spent over $6B on Endorsements in Last Year

    Nick  Yokoyama Written by Nick Yokoyama about 22 days ago 5 reads 0 comments

  22. Breaking Down Daily vs. Season-Long Fantasy Football

    Nick  Yokoyama Written by Nick Yokoyama about 22 days ago 7,514 reads 0 comments

  23. Kim Kardashian Flew to New Orleans to Give a Fan Yeezy Boosts for Their Birthday

    Nick  Yokoyama Written by Nick Yokoyama about 22 days ago 3 reads 0 comments

  24. Massive Air Jordan Restock by Premium Goods to Celebrate Major MJ Milestone

    Nick  Yokoyama Written by Nick Yokoyama about 23 days ago 23 reads 0 comments

  25. A Man, a Ball, and Technology: The Rise of Tech in Sports

    We all know sports are not what they used to be. For good or bad, they've changed for good. Behind the scenes, every move from an athlete is monitored and analyzed...

    Nick  Yokoyama Written by Nick Yokoyama about 23 days ago 60 reads 0 comments