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Barry Janoff is the Executive Editor for www.NYSportsJournalism.com, a network of Web sites that cover sports and entertainment marketing, media and related breaking news stories. He has been covering sports and marketing for more than 25 years, including nearly a decade as Executive Editor/Sports Editor at the former Nielsen Media Group. He currently is also a contributing writer for MediaPost. His articles have appeared in Newsday, Entertainment Weekly, the San Francisco Chronicle, Football/Baseball/Basketball Digests, various in-flight airline magazines and elsewhere.
they tought lebron's nike contract was done for, then he made a new commercial , he just came out with a new nike sneaker and he is more known now then ever. marketing companies havent back down because they realize he just went to another team. since everybody is on his junk everything he says gets blow out of porption