April 8, 2012
April 7, 2012
April 7, 2012
April 6, 2012
Off my LinkedIn profile: http://linkedin.com/in/sheckii
On March 26, I received the Gold Award for best Integrated Marketing Communications graduate defense presentation for my IMC plan on Windows 8 phone.
Next step is to help an advertising or marketing agency as an excellent presenter, marketer, strategist or social media creative.
I currently freelance as a journalist, blogger and marketing and social media consultant/strategist using Integrated Marketing Communications (IMC) principles.
➤ KEY ACCOMPLISHMENTS
THE INTREPID ✌ A 21st-century newspaper model based off social media at St. Bonaventure University. The Intrepid is written about on USA Today College and in various blogs. The Intrepid has more Facebook Likes than the official on-campus newspaper.
SOCIAL MEDIA MARKETING ✌ The Intrepid obtained an exclusive interview with Platinum recording artist Mike Posner. Other news organizations adapted The Intrepid's creative social media, advertising strategy and Integrated Marketing Communications (IMC) usage. Marketing case study available.
ADVERTISING ✌ Team won "Best Use in Media" out of a class of 100-plus students at Bond University. Picked by Charles Apple, a freelance journalist and blogger, at 2012 SND Cleveland as one of the two with most creative business card design. Copywriter, marketing contributor for JCPenney account in AAF.
JOURNALISM ✌ USA TODAY College contributor (two No. 1 most read stories), Sports Illustrated’s Golf.com, Bleacher Report's 2011 and 2012 Masters Coverage Team, 2009-2010 Championship Tour’s Toshiba Classic, 2009 AVP Hermosa Beach Open.
DOCUMENTARIAN ✌ Created 30-minute documentary titled “Jessica Jenkins: Defining Her Legacy”
SOCIAL MEDIA STRATEGY ✌ Helped create low-budget social media marketing plan for a homeless shelter in Oxford, England. Created social media strategy for a creative director in Oxford who owns an IMC marketing communications agency.