Based in Beijing, Zhenyu Li is a well-respected business columnist, specializing in sports business and the creative industries, with a variety of mainstream and trade publications worldwide. He pens a column, titled Golden Sports — Inside China's Sports Industry With Zhenyu Li, for Bleacher Report.

Li became a bilingual sports columnist for People's Daily Online in June 2006. He has also been a contributing columnist for such trade publications as TheSweetScience.com, SecondsOut.com and BoxingScene.com, and has authored several columns including "The View From China" column for The Boxing Times and "Oriental Dawn" column for PhilBoxing.com.

His works were reprinted and quoted by a wide assortment of major media outlets worldwide, including Reuters, The Guardian, USATODAY.com, Newsday.com, ESPN.com, Global Times, CRIENGLISH.com and Philippine Daily Inquirer, among others.

In addition to writing, Li has been a prolific news anchor, whose programs were featured regularly on China Radio International (CRI), China's premier national English-language radio network. As a photojournalist, his photographic works graced the pages of some of the world's leading publications, both in print and online.

He earned a Bachelor of Management at Beijing Institute of Technology (BIT), a Master of Economics at Communication University of China (CUC) and the Business English Certificate Higher from Cambridge University.