Title IX states the following:

"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance."
Title Ix affects college athletics in three ways:

1. Athletic Scholarships: Women athletes have to get athletic scholarship dollars that are proportional to their sports participation. This basically means that if there is an equal number of female and male athletes then the scholarship budget allocation must be split equal

2. Participation: women athletes have to be provided an equal and equitable opportunity to take part in college sports as men. This does not mean identical sports but the emphasis is on an equal opportunity to play.

3. Other Benefits: Equal treatment in relation to:

Scheduling of practice times and games.
Provision of supplies and equipment.
Sports Coaching.
Daily and travel allowances.
Tutoring.
Training facilities and medical services.
Promotions and publicity.
Athletic recruitment.
Support services.
Locker rooms.
Practice and competitive facilities.


How does any of this apply to college football players getting paid?

Starting a College Football Player's Union is a private matter.

Women have the same right to start their own player's union and negotiate a contract with the school or the Television Networks.

From NY Times 5-16-10
Read last paragraph

The Big Ten Flirts With Rutgers
With a 5-Year Bowl Streak and Ties to the New York TV Market, the Knights are Shinier Than Ever

By DARREN EVERSON And ADITI KINKHABWALA

Rutgers fans before a game against Cincinnati last September.

Rutgers doesn't have much of a championship tradition, to put it mildly. Its stadium doesn't seat 100,000—more like half that. And it's not exactly driveable to Iowa City, unless you've got 17 hours to kill.

But the school makes more sense in the Big Ten than you may think.

As the Big Ten Conference considers adding as many as five schools—expansion is the talk of the conference's annual meetings this week in Chicago—a name that keeps coming up is Rutgers, the oft-derided state university of New Jersey.

At first glance, next to historically stronger sports schools the conference might consider, such as Nebraska, Pittsburgh and Missouri (let alone Notre Dame, the most natural fit), the potential choice of Rutgers seems misguided, even cynica

Rutgers's attractiveness is based almost entirely on its proximity to the massive New York television market—a notoriously pro sports-obsessed audience that won't necessarily tune in to Big Ten games just because Rutgers has joined the conference. "Just because the Big Ten has a lot of appeal in the Midwest doesn't automatically mean they would in the Northeast," says former NFL commissioner Paul Tagliabue, whom the Big East, Rutgers's current conference, has hired as a consultant in the wake of the Big Ten's expansion talk.

Even Rutgers boosters and partisans aren't totally sold on bolting for the Big Ten—which, in terms of visibility and academics, should be a no-brainer. They fret about the cost of moving (the Big East, has a $5 million exit fee), the thought of conference games in irrelevant, inaccessible places and, of course, whether the Scarlet Knights would be out of their depth.

But the financial benefits—both for the Big Ten and for Rutgers—are overwhelming. Ratings aren't what's relevant, say TV-industry experts; it's the potential for the Big Ten Network, a cable network that shows conference sports, to extract subscriber fees from the roughly nine million cable subscribers in the tri-state area. Those fees wouldn't equal the 70 to 80 cents the network now gets for each customer in the Big Ten area, but even if it gets half that, the Big Ten could significantly enhance the $220 million in revenue it currently shares among its members.