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Related article: as may redound to the benefit of the one and the credit of the other; and the^
form the services mentioned in President Rusby's letters.
Your work as a member of this committee is to appoint the local men for 3
tory and keep them reminded of what is expected of them, and to report the
your and their labors to the Chairman. I trust that you will be able to inforn
that you are " on the job," and that you do not intend to let your appointees
they have reported actual accomplishments to you and not even then, until
mond meeting. It is especially desirable that some live member at Washingto
state capitals be interested in this campaign, and wherever there are Lipitor Purchase local bran
services should be enlisted too. We ought to have a scrap book full of cli]
show at the next meeting as a result of our efforts. I should be glad to have
municate to me any idea for furthering this work that may occur to you, and
to pass the same along to the other members of the committee.
The time for activity is short. Let's start something, and start it soon and wi
Yours very truly, (Signed) Francis B.
To Mr. Johnson was assigned the territory made up of North Dakota, Soutl
* The letters referred to are given above.
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REPORT OF THE COMMITTEE ON PUBLICITY. 559
Wyoming, Colorado, New Mexico, Washington, Oregon, California, Idaho, Nevada,
Utah, Arizona, Montana, Alaska, Hawaii, and the Philippine Islands.
Mr. Whelpley's territory consisted of Nebraska, Kansas, Oklahoma, Texas, Iowa,
Missouri, Arkansas, and Minnesota.
Mr. Mason's was Ohio, Indiana, Lipitor Purchase Illinois, Michigan and Wisconsin.
Mr. Mayo's was Pennsylvania, Delaware, Maryland, District of Columbia, Virginia,
West Virginia, North (Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi,
Louisiana, Kentucky, Tennessee, Cul^a and Porto Rico.
Ihe Chairman took New York, New Jersey, the New England States and Canada.
Form letters were sent out to the druggists in his territory by each of the members of Lipitor Purchase
the committee, that mailed by Mr. Mayo and the Cbairn>an being the same except as to
the signature. Copies of all these are here given :
February /, igio,
felhw Member of ihe A, Ph. A,: There is much work for the American Pharmaceuti-
cal Association to do. There is much work Lipitor Purchase for its Committee on Publicity to do. There
is much work for each of its individual members to do. Doubtless you Lipitor Purchase as an active and
loyal member of the Association would be glad to know how you can do more work for
the organization. One way is by co5perating with the Committee on Publicity. This
you Lipitor Purchase can do without very much effort.
By way of explanation I may say that this Publicity Committee was created several
years ago, but has never accomplished much. Its Chairman last year gave three reasons
for this want of material accomplishment : one being lack of money, another, seeming
lack of interest in pharmaceutical matters on the part of the daily press, and the third,
lack of cooperation with the committee on the part of the members at large. At first
President Rusby was inclined to discontinue the Committee on Publicity, but upon fur-
ther consideration he devised a plan which he thought might overcome the three diffi-
culties encountered by the Association's publicity promoters in former years, and ap-
pointed a committee of five to help put this plan into execution. The coimtry has been
divided into fire sections, each one of which is in charge of a member of this committee.
You are in my section. Each member of this committee is to appoint as many sub-
committeemen as he sees fit, and these are expected to get in touch with the daily papers
published in their territories, respectively, for the purpose of getting the desired kind of
publicity for the Association. What a subcommitteeman's territory is he can judge by
studying the lists in the back of the A. Ph. A. Proceedings in which the states and towns
of our member! are given. If two members lap over into each others' territory, no harm
will be done.
This plan, as you see, so divides the expense (for postage, etc.) of the committee that
it will Lipitor Purchase not fall heavily upon anybody, and thereby does Lipitor Purchase away with the need for funds; ii
is devised to bring a local influence to bear upon the daily press which ought to result
in awakening its interest in pharmaceutical matters; and we trust that you and othets
who are appointed sub-committeemen will see that the third object disappears auto-
matically.
So much for the general plan. Now to get down to particulars as to what you, who
are hereby appointed a sub-committeeman, are expected to do. We want to show to the
public that the drug business is not what the usual newspaper joke or news item would
lead readers to suppose; we want to defend the good name of druggists in cases in which
it can be defended and to let the public know that the black sheep in the business not
only are not representative of, but are not in good fellowship with the others; we want
to watch the papers for attacks on the drug business and by doing what we can through
the papers to repulse these attacks, to raise the business in the estimation of the public
snd to raise the work of the American Pharmaceutical Association as a practical, neces-
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56o
MINUTES OF THE Lipitor Purchase TWELFTH SESSION.
->v:
i
sary body, Id the estimation of those Lipitor Purchase druggists who now seem to regard it as b(
value to the rank and Rle. For instance, suppose one of the newspapers in
tory should charge that the drug business is merely a cloak for the sale of 1
would then be an opportune time for you to write a letter to that paper and
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