British Benitez

British Benitez

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"Horizontal strategy is a coordinated set of goals and policies across distinct but interrelated business units. It is required at the group, sector, and corporate levels of a diversified firm." [Michael E. Porter]

“Aim for the sky and you'll reach the ceiling. Aim for the ceiling and you'll stay on the floor.” [Sir Bill Shankly]

"You perceive the force of a word. He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense...Give me the right word and the right accent and I will move the world." [Joseph Conrad]

These quotations show you everything you need to know about me.

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