Whether the team is in the National Football League, National Hockey League, National Basketball Association or Major League Baseball, the advertising market seems to be geared toward the predominately male fan base that supports them. The impression that is being given is that men and men alone are interested in supporting the teams. However, more and more women are attending games and purchasing the merchandise being offered by the organizations. Women are not only becoming rabid fans but are also spending a lot of money on tickets, sports memorabilia, or frequenting the food kiosks that are scattered all over the stadiums and indoor venues. Women are becoming more interested and more involved with sports than in years past.

Whenever I attend sporting events I notice women cheering just as loudly as the men around them. In the stands the excitement of the moment is shared by all. Women know the rules of the game and follow the sport with fervor. Women sports fans are not there any more just because they consider it someplace to go with their family and friends.

As years pass, more and more women will participate and become involved with sports, because of a love for the games played as well as for the athletic competition. It is not just our father's game anymore.

A blonde with an education? Oooooh, scary. Burn er' at the stake.