BLEACHER REPORT TO PUBLISH PHILADELPHIA SPORTS EDITION FOR PHILLY.COM

Co-branded local edition will feature original opinion and analysis from Bleacher Report's community of writers

San Francisco, CA and Philadelphia, PA (July 1, 2010) – Bleacher Report (http://www.bleacherreport.com), the leading digital publisher of original and entertaining sports editorial content, will create a co-branded local Philadelphia edition for Philly.com (http://www.philly.com), it was announced today by Dave Nemetz, co-founder and VP of Business Development at Bleacher Report.

Philly.com, the Philadelphia region’s leading source for online news with over 84 million page views per month, is owned by Philadelphia Newspapers, LLC, publisher of The Philadelphia Inquirer and Daily News, located in the country’s fourth largest media market.

Bleacher Report content from its national network of locally-focused Featured Columnists will be integrated into and highlighted on philly.com sports (http://philly.com/sports). Traffic on philly.com sports has increased 42% in the past year and represents 40% of all the traffic on philly.com.

Bleacher Report’s co-branded local edition provides philly.com and local advertisers additional opportunities to reach a highly engaged, targeted audience in a city obsessed with its many sports teams, such as the Phillies, Flyers and ‘76ers.

In addition to philly.com, Bleacher Report’s local media partner network includes the Los Angeles Times and Hearst Newspapers' four largest markets: San Francisco Chronicle's SFGate.com, Houston Chronicle's Chron.com, San Antonio Express-News' MySanAntonio.com and SeattlePI.com. Bleacher Report also has syndication partnerships with CBSSports.com, USAToday.com, Telegraph.co.uk, and NHL.com.

Bleacher Report’s editorial team identifies the most outstanding contributors from the blogosphere, the journalism world, radio and television, and college programs to become Featured Columnists. Featured Columnists are Bleacher Report’s premiere contributors, passionate sports experts each focusing on creating entertaining coverage for a specific sport, team, or event.

”Philadelphia is a rabid sports market that will be a perfect fit for our local media network,” said Dave Nemetz, VP Business Development at Bleacher Report. “We’re looking forward to strengthening the overall content offering for Philly.com while at the same time improving their engagement and time on site, and ultimately increasing revenue.”

”Philly.com was looking for a way to provide our audience with more content about teams they love and to differentiate our product in the local marketplace,” said Yoni Greenbaum, Vice President of Product Development at Philly.com. “The Bleacher Report co-branded product helps us achieve both goals, and their data-driven approach to content programming is a great match for our editorial strategy.”

About Bleacher Report

Bleacher Report (www.bleacherreport.com) is the leading publisher of original and entertaining sports editorial content. It is the fastest-growing sports digital media property, based on the fastest growing properties in the top 300 Quantcast rankings since August 2009. Since launching in 2008, Bleacher Report has built an audience of more than 8 million unique visitors per month to its web site and reaches more than 600,000 email subscribers via its daily newsletters. Utilizing a unique “data-driven” methodology for creating and programming sports content on the web, Bleacher Report's editorial team and featured columnists originate more than 500 stories a day. Bleacher Report articles and analysis are syndicated by leading media outlets such as CBSSports.com, USAToday.com, Telegraph.co.uk, and NHL.com. Bleacher Report produces online local editions in Hearst Newspapers' four largest markets: San Francisco Chronicle's SFGate.com, Houston Chronicle's Chron.com, San Antonio Express-News' MySanAntonio.com and SeattlePI.com.

About Philadelphia Newspapers, LLC

Philadelphia Newspapers, LLC is the operating subsidiary of Philadelphia Media Holdings, LLC. It is the leading media company in the Philadelphia region. As the leading media company in the region, more than two million people read The Philadelphia Inquirer, Daily News, and philly.com every day.