Off-Topic Content: Don't lose your focus.

Fans around the world flock to Bleacher Report in search of entertaining sports coverage. If we want them to keep coming, we have to give them what they're looking for—which means we can't afford to publish articles that deviate from our core competency.

Off-topic content is that which compromises B/R's standing as an exclusive source of sports news and analysis. Its various subclasses include…

  • Non-sports content, which focuses on subjects outside the world of sports

    DON'T do it wrong...

    If it's a story about music, movies, TV, politics, personal fitness, or any other non-sports topic, it doesn't belong on Bleacher Report.

    DO do it right...

    Think creatively to incorporate your non-sports interests in your sports commentary—or start a personal blog as an outlet for your other passions.


  • Fictional content (including satire), which presents false information as if it were true

    DON'T do it wrong...

    Never use B/R's platform to publish a fictional news report—no matter how funny the headline might be.

    DO do it right...

    Amuse your audience within the bounds of factual news analysis…and leave the satire to the good folks at The Onion.


  • Commentary about the Bleacher Report community, which covers the coverage of sports news rather than the sports news itself

    DON'T do it wrong...

    The first rule of Fight Club Bleacher Report is that you do not talk about Fight Club Bleacher Report—at least not in Bleacher Report articles.

    DO do it right...

    Got something to say about B/R? Join the discussion in the Community Forum, where you'll be free to speak your mind to your heart's content.


Wait—I'm still not sure what's legal. Where can I get more guidance?

    For illustrative examples and in-depth case studies of the various principles outlined above, check out the following posts on the B/R Blog:

Non-Original Content: Don't steal your ideas. »

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