Offensive Content: Don't alienate your audience.

Your ultimate success or failure as a sportswriter will depend chiefly on your ability to engage and entertain a loyal audience. Although you may not quite be able to please all of your readers all of the time, you can—and must—at least refrain from affronting their fundamental decency.

Offensive content is that which violates the conduct rules enumerated in B/R's Terms of Use. Its various subclasses include…

  • Vulgar content, which contains profanity or crude references to bodily functions

    DON'T do it wrong...

    We started to make a list of all the four-letter words that aren't allowed on B/R, but our delicate sensibilities wouldn't let us finish. Contact the Content Moderation Team if you need clarification as to what exactly constitutes "profanity" or "crudeness."

    DO do it right...

    Prove your maturity by thinking and talking like an adult—or at least pretend that Mom's still ready to pounce with that bar of soap if your dirty mouth ever merits a scrubbing.


  • Salacious content, which contains sexual language or obscene images

    DON'T do it wrong...

    If they wouldn't say it or show it in a PG-13 movie, don't publish it on Bleacher Report.

    DO do it right...

    There's often a fine line between "obscene" images on the one hand and merely "titillating" images on the other, so don't hesitate to seek guidance from the admins on the Content Moderation Team if you're ever in doubt about the propriety of a particular pic.


  • Insensitive content, which conveys callousness to the values or misfortune of others

    DON'T do it wrong...

    Examples of prohibited insensitivity include exploitation of tragedy or death, celebration of injury or violence, and the propagation of racial, ethnic, gender, or sexual stereotypes.

    DO do it right...

    Earn the respect of your readers by treating them with respect—lest one day you wake up and discover yourself to be just another lonely Internet troll spewing vitriol into the void.


Wait—I'm still not sure what's legal. Where can I get more guidance?

    For illustrative examples and in-depth case studies of the various principles outlined above, check out the following posts on the B/R Blog:

Discreditable Content: Don't taint your brand. »

Writer Education Resources

Questions about a Content Standard?