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Why should they even care?
Well for starters, it just made the upcoming negotiations for a new Percy Harvin contract potentially much more tense. Harvin hasn't been in the league as long as Bowe (four years vs. six), but on average, their numbers compare pretty favorably.
As you can see by the above chart, while Bowe has clearly outproduced Harvin in terms of total numbers, he is only a bit behind in the "per year" category.