1. 'I'm Back!': Untold Tales of Michael Jordan's 1st Return to the NBA 20 Years Ago

    For all of the reasons Michael Jordan is the most celebrated athlete ever in basketball and branding, here's another one: He himself wrote arguably the most effective press release in the history of sports...

    Jared Zwerling Written by Jared Zwerling about 4 months ago 230,298 reads 276 comments