Jayne Kamin-Oncea-USA TODAY Spor
As great a nickname as “The Zen Master” has been for Phil Jackson, the reality is that most people don’t even know what Zen really is.
And most people definitely don’t get who Jackson really is.
Jackson’s new book set to be released Tuesday, “Eleven Rings: The Soul of Success,” offers one more chance to understand the greatest coach in North American pro sports history as he endeavors to transition into the latest NBA front-office guy with something to prove.
That’s Jackson’s planned next step, and what differentiates him from experienced talent evaluators or big-name players moving into executive positions is that there is basically no one more likely to establish a basketball organization that truly works together.





