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If there were any lingering doubts in your mind that Jon Jones and Daniel Cormier might be putting on a show for the sole purpose of filling their pockets with your hard-earned cash, well, those fears should be firmly put to rest.

It was difficult to imagine the heat between the pair elevating any more after their Monday lobby brawl at the MGM Grand. But there were those who believed that Jones and Cormier staged the entire thing, possibly with the help of the UFC, in order to boost sales for September's UFC 178 even further through the roof.

It's not out of the realm of possibility; we've seen countless "feuds'' between fighters end with both parties hugging in the Octagon and discussing their need to sell the fight.

Fool me once? Shame on you. Fool me 100 times? Just call me a fan of mixed martial arts.

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LAS VEGAS—A lawyer for Chael Sonnen has twice responded to an official letter from the Nevada State Athletic Commission that attempted to prevent Sonnen from competing on Saturday's Metamoris event in Los Angeles. As of Wednesday morning, the commission has yet to reply.

UPDATE: Wednesday, 1:16 a.m. ET

On Wednesday afternoon, Sonnen lawyer Ross Goodman sent what he described as "one final shot across the bow" to Francisco Aguilar, the chairman of the Nevada State Athletic Commission. The letter marks one final attempt to get some sort of official comment from the commission regarding Sonnen's participation in Metamoris 4 on Saturday.

Despite the commission's threats, Sonnen has elected to compete at Metamoris and will be traveling to Los Angeles on Thursday morning. 

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LAS VEGAS — On Monday morning, Daniel Cormier denied that he and Jones had any intentions of staging mock conflicts in order to sell their September 27 fight.

"I don't talk to Jon. The fight sells itself. We don't have to say anything," Cormier told Bleacher Report. "You have two of the best fighters in the world fighting each other. I think it sells itself. But no, I have not spoken to him."

While it may be true that Cormier and Jones have no current agreement to work in concert in an effort to boost the buyrate for UFC 178, it is a certainty that it will do astronomical numbers. Anticipation for the fight was sent skyrocketing on Monday after a heated staredown between Jones and Cormier escalated into a wild brawl that collapsed a temporary stage and sent fans in attendance into raptures.

When the staredown began, Jones marched up to Cormier and got directly in his face. It was a little too close for comfort for Cormier, who responded by pushing Jones backward. Jones then lunged at Cormier in an attempt to punch him. The pair fell off the back of the stage and continued fighting while UFC officials and MGM Grand security attempted to restore order.

Heidi Fang, MMA Fight Corner

Poor Dave Sholler. What started as a prime gig for the UFC's director of publicity, running the UFC 178 media day at the MGM Grand while president Dana White enjoyed a rare vacation, ended in chaos with the set in ruins, Daniel Cormier and Jon Jones scrambling on the ground and even a single shoe flying through the air.

There's a lot to digest here. It was a moment that was bad for the sport yet good for business, one likely to enrage critics and galvanize interest in equal measure.

But first, before Cormier walked away with a single shoe, before Jones cut an Instagram video (since removed) proclaiming his challenger was "weak" and before the UFC prepared its Las Vegas offices for what will certainly be a fleet of Brink's trucks filled with cash, there was Sholler's moment of heroism.

On one side was Cormier. Olympian. Citizen. Gifted in the fistic arts. Fast approaching on the other side was Jones, the world light heavyweight champion, hate in his eyes and violence in his heart.

The beginning of the brawl.
Photo courtesy Heidi Fang, MMA Fight Corner

LAS VEGAS  The pre-fight festivities between UFC light heavyweight champion Jon Jones and Daniel Cormier went to a new level on Monday morning when a staredown between the pair ended up resulting in a brawl that destroyed the stage and sent security officers scrambling to contain both fighters.

Here's a video of the melee:

UpdateKirk Hendrick, Chief Legal Officer for the UFC, issued a statement via the UFC website insinuating that there will be consequences for both Jones and Cormier. 

Jones and Cormier, with UFC representative Dave Sholler in the middle, met in the center of a small stage set up for media interviews. They immediately went face to face, and Cormier shoved Jones backwards. Jones surged forward and threw a punch over Sholler, attempting to land on Cormier. He continued lunging after Cormier, and both fighters fell through a backdrop and onto the floor of the MGM Grand lobby.

UFC security forces attempted to pull the men apart, but Jones continued throwing punches at Cormier. The challenger, arms held behind his back by security, flailed with his legs and tried to kick Jones in the head. 

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Business as usual.

That is the theme for Brazilian middleweight fighter Anderson Silva, though the truth is that life is anything but business as usual. Silva, who suffered a horrendous leg break last December in a fight against current middleweight champion Chris Weidman, is now in the early throes of preparing for return to the cage he dominated for so many years.

Silva's much-anticipated fight against Nick Diaz won't happen until late January. But given the way he went out against Weidman—on his back, clutching his leg and screaming—questions regarding his health are of paramount importance. Silva addressed the questions during a Friday conference call with myself and reporters and said he's not back to full strength just yet but will be once he steps in the cage.

"My leg is at 95 percent," Silva said. "It will be 100 percent by the time I fight Nick Diaz."

AP Images

On day two, reality started to set in.

Tuesday’s confirmation that Anderson Silva and Nick Diaz will fight next January at UFC 183 was pure joy, pure wonder. Despite the fact MMA fans had already been buzzing about the possibility for nearly five days, hearing UFC President Dana White actually say the words during an afternoon edition of SportsCenter set off a kind of punch-drunk bliss in fight circles.

Did that just happen? Could this be real life?

It was a nice feeling.



But we move pretty fast around here.

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Nick Diaz has always been a little bit different from everyone else in mixed martial arts, and that's why the fans love him.

While others are respectful, Diaz is brash and insulting. Others tell you they'll fight anyone the UFC asks them to; Diaz says he'll only fight the biggest opponents available.

Others say they enjoy fighting simply for the love of competition. Diaz? He hates it.

"Fighting is not something I enjoy doing. Fighting is something I feel I have to do, and that's just the way it is," Diaz said during a special media conference call on Wednesday. "I don't get excited to fight. I don't use that word in this sport. I use that word [excited] like maybe I'm starving and food is showing up. That's the kind of excitement I get. I get excited to have a couple of days off.

Mark J. Rebilas/USA Today

Most fight announcements, even the big ones, have the feel of carefully scripted routine. They're words on paper or a listless television announcement, a token of gratitude dealt from the bottom of the deck to major media players who trade in favors and secrets.

Like all big-time combat-sports promoters, the UFC has done more than their fair share, even on premium outlets like ESPN's SportsCenter. A guy is fighting another guy. On pay-per-view. Buy it— with your money.

In fact, the UFC, in hardcore circles, has developed a bit of a reputation for promising a big announcement and delivering something about as exciting as paint drying. Come for a super fight that will make history, leave with a toy line that will sit on store pegs for an eternity. You can imagine my skepticism, then, as UFC Director of Publicity Dave Sholler spread the word that major news was coming. 

Tuesday's announcement, however, was different. There was a delightfully madcap energy cascading through the MMA universe that doesn't flow on a daily basis. It was the kind of energy that surrounds an extravaganza, the crackle you feel in the air as the lights dim and a superstar prepares to make their long trek to the cage.

AP Images

It's hard to imagine a better comeback story than the one Anthony Johnson wrote for himself during the last four months.

Roughly two-and-a-half years after Johnson was fired for a chronic failure to make weight, his ascension into the UFC's light heavyweight elite is arguably 2014's biggest revelation so far. He cruised through back-to-back appearances against 205-pound stalwarts Phil Davis and Antonio Rogerio Nogueira and now sits poised to play a big part in what the fight company hopes is a red-hot second half.

In fact, perhaps Johnson has been a little too good since rising from the ashes of his previous career. At this point, it's going to be tough for matchmakers to find him a third fight that doesn't feel like a step backward.

By flummoxing Davis over 15 minutes at UFC 172 and exterminating Nogueira in fewer than 45 seconds at last weekend's UFC on Fox 12, Johnson already looks like a worthy No. 1 contender. Yet with champion Jon Jones set to defend against Daniel Cormier in September and the injured Alexander Gustafsson waiting in the wings, Johnson is about to learn the unofficial motto of UFC title hopefuls: