Ronda Rousey, the Ultimate Fighting Championship's biggest star, is once again leading headlines. And rightly so.
This time, it's twofold. She's on the cover of Sports Illustrated, which is still a big thing. Even as the digital revolution marches ever onward, being featured in the pages of Sports Illustrated represents a kind of cache that a million features on MMA-specific websites just cannot bring.
And the cover? It is obviously a big deal, because MMA has only been featured on the cover twice in the history of the magazine. The first time around, it was Roger Huerta in the role of poster boy, but he was mostly used as a stand-in for the promotion itself. That story was about the UFC and its rise to glory.
This story is about Rousey.
The magazine references Rousey as the most dominant athlete in the world. It's a familiar refrain and feels a whole lot like the promotional bluster the UFC churns out when it's time for Rousey to take center stage on one of its pay-per-view events.