America loves dominance.
To paraphrase one of the UFC’s most irritating catchphrases—it’s in our DNA.
Sure, we’ll shell out $10 to cheer the perfect underdog story at a weekend matinee or wax nostalgic over a 30-for-30 documentary championing the little guy, but in real life we want winners.
We prefer Mike Tyson to Rocky Balboa, the New York Yankees to the Bad News Bears and Michael Jordan to Jimmy Chitwood. Every metric we have—from television ratings to merchandise sales—tells us this is true.