NFL teams pay their players big bucks because they make loads of money off of them, but as faces of their franchise, certain players on each team rake in more than the rest.
The correlation between a team's best player and its most marketable player is almost always direct, because fans love the players who make the biggest impact. But some teams have more than one impact player, and it's tough to tell who is the bigger star in the eyes of the consumer.
Here is each NFL team's most marketable player.
Darrelle Revis is known far and wide as the best cornerback in the NFL, and I hear he even owns his own island.
Stevie Johnson may not be with the Bills much longer, but he has quickly developed into one of the most talented receivers in the NFL.
And let's face it, the Bills aren't a very marketable team to begin with.
The Cincinnati Bengals are a young team that doesn't have any established stars just yet, but the Andy Dalton-A.J. Green connection is gaining steam.
Green will likely become this team's most marketable player in the near future as he buds into a No. 1 NFL wideout.
Despite Peyton Hillis' recent struggles that had a lot to do with injury, he was a surprise breakout player last season who has already had his picture on Madden 12.
How much longer Hillis will be a big part of Cleveland's offense is anyone's guess, but for now he's the guy.
This is a tough one since the Texans are littered with talented players. Johnson, Arian Foster, Mario Williams, Matt Schaub, DeMeco Ryans and Brian Cushing could all be considered.
However, Johnson has been the team's most consistent star throughout Houston's short history and is still considered to be one of the top three receivers in the NFL despite having only fragments of a season thanks to injuries.
No question, I have to go with Chris Johnson for the Titans.
He's had a rough year, but he joined the 2,000-yard club in just his second season. Johnson is the face of the franchise.
Another easy call here.
MJD is really the only well-known player on Jacksonville's roster outside of diehard football circles.
You could make a serious case for Champ Bailey here, but Tim Tebow's remarkable season has gotten more heads talking about him than anyone else in the NFL.
Tebow may not be the best player on the team, but I have to think he's the most marketable.
Darren McFadden was tearing through NFL defenses this season before abruptly being sidelined with an injury. Once he comes back, he'll be in the spotlight once again.
This is probably a case where the team's best player is also its most marketable.
A guy like Antonio Gates or Vincent Jackson could definitely be considered here, but Rivers is the straw that stirs the drink on offense and is still probably the most well-known Charger right now.
From Romo to DeMarcus Ware to Miles Austin to Jason Witten to Dez Bryant, this team is loaded with marketable players.
I had originally thought Ware, but Romo is still the face of the franchise and holds the keys to this team's possible playoff appearance.
This is another pretty easy call, as Eli Manning has gotten a bunch of publicity for simply being a Manning.
He's done several commercials and has had an incredible 2011 season statistically-speaking.
Michael Vick's comeback story probably has a lot to do with why his jersey was the third-most sold in 2011.
DeSean Jackson gives Vick a run for his money, though.
A rare defensive player for this list, Brian Orakpo has been in a couple Geico commercials and is one of the best players on the team.
I guess you could say he's the "face of the franchise," though the Redskins don't really have one at this point.
This one came down to Aaron Rodgers and Clay Matthews, but Rodgers gets my nomination simply because his jersey was the NFL's best-selling in 2011.
Not surprisingly, Matthews was also on that top 10 list.
Though Ndamukong Suh, Matthew Stafford and Calvin Johnson are all extremely marketable and basically share the "face of the franchise" label between the three of them, Suh gets my vote because of his appearances in commercials and his sheer impact on the franchise in less than two years.
Suh has had some negative incidents recently, but he's still the guy who put the Lions back on the map.
And make no mistake, his jersey is just as popular in the state of Nebraska as it is in Michigan.
It doesn't get a whole lot easier than this, even with Jared Allen wreaking havoc on the other side of the ball.
Adrian Peterson has been one of the only consistent forces on this team since his arrival, and he has been one of the best running backs in the league in each of his five seasons.
Most people who know much about football would dub Peterson the NFL's best running back. He was also featured with Derrick Rose and BJ Penn in the new Assassin's Creed preview for good measure.
Cam Newton just got to Carolina, but when you are the first overall pick and have immediate success, you tend to become the face of the franchise.
It has certainly helped that Newton has been outstanding in his first year, carrying the offense and helping resurrect Steve Smith's career.
This one is a tough call.
Tampa Bay is a very young team overall with no established stars outside of Ronde Barber, who is the complete opposite of young as far as NFL football players go.
I decided to default to quarterback Josh Freeman, who has really fallen off the map as a result of a poor season, but he is still entrenched as the team's franchise quarterback and should improve next season.
LeGarrette Blount and Mike Williams might be the team's two most talented players, but both have had character issues in the past, and neither are incredibly well-known yet.
Frank Gore gets the nod here as the team's most well-known player for some time now.
Receiver Michael Crabtree has the potential to be that guy eventually, but he has yet to live up to his potential, and quarterback Alex Smith has been little more than a game manager.
The only other player worth mentioning is linebacker Patrick Willis, who has been a cornerstone for the defense since his rookie season.
This may have been a tough call had Lynch not gone into beast mode the last few games, but his great play has put this one-time Buffalo Bill back on the map.
The Seahawks play good team defense, but they honestly have no other individual players worth mentioning.