Sure, it may seem like a mismatch, an anticlimax, or even a dud of a bowl game.
But the 2011 Insight Bowl at least gives us a matchup of two tradition-rich football programs from two tradition-rich conferences.
For Oklahoma, the tussle with Iowa will serve as a chance at redemption, an opportunity to salvage whatever can be salvaged after a hollow 2011 season that began with so much promise yet concluded with an acute sense of disappointment over the dreams unfulfilled.
What's done is done, however, and Sooner fans should do their best to get excited about the upcoming bout in the desert.
To focus on besting the Hawkeyes and ending 2011 on a positive note, here are five points of focus OU should consider before they meet their opponent in Tempe.