Honestly, this started all the way back at Wrestlemania 27. I don't want to rant long, but I feel strongly about this.
Del Rio, whose entire gimmick was based around how it was his destiny to become WWE Champion, hasn't been booked with a pedigree to match. Sure, he has his own ring announcer, he drives to the ring in expensive cars and he has a twin or two wanting to be in his presence.
Truthfully, though, WWE has booked him like loser.
This was the Royal Rumble winner and heel that was suppose to be the future on the company. Going into Mania versus Edge for the World Title, this could have been the perfect opportunity to solidify Del Rio as a main player in the WWE Universe. Instead, WWE had him lose to Edge on the grand stage.
Fine, he loses to Edge, give people something to go home feeling good about. Next PPV, have him beat Edge and all is well. But...
Edge has to get career-ending surgery and vacate the title. Del Rio goes on to face Christian for the belt and guess what? He loses to him as well. Now one may say, well, Del Rio was moved to Raw so he couldn't carry the belt with him. Strong point.
Which takes me to...
Del Rio winning Money in the Bank.
He moves to Raw and now gets his shot at the WWE Championship. All he has to do is cash it in, which he does (with help from Kevin Nash). Only when he did go on to win, his gimmick had run on too long with people and no one cared about his destiny.
On top of that, he only held the belt for little more than a month. He went on to win the belt a second time, this time holding on to it for little under two months.
Alberto Del Rio had all the potential in the world to be a top player for WWE. He has the look, the wrestling lineage and the charisma to make people dislike him as a top-drawing heel. But WWE held the ball so long with him that now his character has run its course with fans and needs some reworking.
He has no credibility because he is constantly booked as a chicken heel. If they want to use him as a player in 2012, this needs to change.