UFC on Fox: Why Dana White and Co. Are Making a Huge Mistake
After a strong debut on network television in November, Dana White and the UFC a gearing up for their deal with Fox to more fully play out. Dozens of events are in the works for next year across several networks in the Fox family.
It looks like it's going to be a great partnership.
There is one stumbling block, though—Fuel TV.
Fuel TV is set to be the home of all things UFC. From UFC unleashed, to prelims and even full events, Fuel is set to make more than a quarter of their programming UFC-related.
The problem is most people don't get the channel.
A quick search of any article relating to Fuel on Bleacher Report will show the same thing. People don't get Fuel TV. It's understandable because few television providers even offer it.
As of today, Fuel is only available in about 26 million homes across America. That number is paltry compared to Fox and FX. It's small even compared to the UFC's old home, Spike TV.
The decision to hold so much of their content on Fuel means that many fans are going to be left out of the loop. Prelims that were once easily and readily accessible to anyone on Facebook are moving to a niche channel. Full fight cards will be lost to many fans.
If the UFC really wants to grow its business, the only way to do it is to make as many fights available to as many people as possible. Moving so much content to Fuel is hindering that goal.
Give as an alternative online or push to get Fuel TV in more homes.
It's your move, Mr. White.
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