The St. Louis Rams made St. Louis home in 1995.
Since then, St. Louis has been to the highest tip of the mountain and the lowest depth of the valley.
It has been a franchise of insane extremes.
On the extremely good, the Rams produced the single greatest offense in NFL history: the vaunted and historic "Greatest Show on Turf."
This offense boasts the single most prolific three year offensive run in NFL history.
They averaged 523 points per season during that mind-boggling stretch.
They fielded five potential NFL Hall of Fame players: Kurt Warner, Isaac Bruce, Torry Holt, Orlando Pace and Marshall Faulk, who already attained his rightful spot in Canton this summer after being enshrined in the Pro Football Hall of Fame this year.
They operated with a confidence and swagger that was unparalleled.
They were directed by an offensive coordinator, Mike Martz, who later became the head coach.
Martz threw caution to the wind, went for the kill, bedazzled defenses with his creative approach and shocked them with his cutthroat aggressiveness.
The "mad scientist" brought an offense to the table that was predicated and built upon legendary offensive guru Don Coryell's offensive ideas.
Martz took Coryelll's offense, plugged in several Hall of Fame talents, and expanded upon his offense. Martz put the turbo chargers on and threw Coryell's offense into overdrive.
During this run, St. Louis went to two Super Bowls.
On the other hand, outside of the Greatest Show on Turf's general run from 1999 through 2004, the Rams have struggled mightily.
Without berating the point, the Rams were awful from the inaugural season of 1995 through 1998 and have generally been awful if not pitiful from 2005 through 2011.
In those 11 seasons surrounding the greatest show on turf era, St. Louis has never fielded a winning team.
In fact, the Rams won loss percentage over the last five NFL seasons is currently the worst in NFL history.
Whether at the top with a Super Bowl win and arguably the best offense even known to man or at the bottom with the worst five season winning percentage of all time, St. Louis Rams fans are well aware of extremes.
In this piece, we are focusing on the positive and letting the creative juices flow.
We are taking the very best players in St. Louis Rams history, making a couple of creative lineup and roster changes, adding a creative coaching staff largely from the coaches that have been in St. Louis since 1995, and unveiling all 53 players on the "Ultimate 53."
Let's go—this should be fun!
After the season we have endured, we all, (including me), need to daydream just a bit.