This Match In Reality Has Only Been Built Up For Two Weeks. Creative Are Using The Gimmick As A Crutch.
How many times do you think WWE's creative team have sat down and decided that they don't have to try hard this month because the gimmick will sell itself. After all its TLC, there will be high flying matches, people being put through tables and a hardcore aspect that will capture the fans interest.
"Whats that? There is a gimmick PPV next month? Well, lets book this match to end in a DQ and resolve it next month." Says Creative Team Member #1. "We have nothing for several superstars to do this month? Lets just throw them into that PPV's gimmick with a basic story because the match will sell itself." Declares Creative Team Member #2.
Selling matches on the gimmick opposed to the feuds hurt everyone. The superstars fail to benefit from it because their characters do not get to develop throughout the build up. Fans do not get to see true storys in the build up to what should be momentous occasions. WWE fails to pull in buyrates because no one is interested.
Punk Vs. Del Rio Vs. Miz has not really got much more beyond the basic triple threat formula for the WWE Championship. Since no reason was required for it to become a TLC match no extra effort was required to be placed into the story from the creative team.
With WrestleMania season fast approaching they probably don't want to waste what they see as their best ideas on a second rate PPV.