Exactly what the Bulls are planning on doing in free agency is hard to make out and leaving a lot of room for interpretation. Pretty much you can make a case for anything you want. It seems they've reached out to virtually ever free agent wing there is.
Generally, what they are planning on doing is pretty clear (i.e. they are intent on landing a starting caliber free agent wing), though which one and in what order they prefer them is a mystery.
As KC Johnson of the Chicago Tribune writes,
The Bulls have not revealed their top target in preliminary conversations with the free agents they are pursuing, according to league sources. But one dominant impression can be formed thus far: The Bulls seem intent on landing a starting-caliber player, preferably one who can handle the ball and allow Derrick Rose to play more off the ball.
Here is the latest on the top names in free agency.