To the victors go the spoils.
Champions get their names etched on a trophy, and they get their seasons immortalized on countless promotional DVDs.
But we're very quick to forget about those who come up short when titles are on the line. Those who finish in second place are swept aside and quickly forgotten.
They become the butt of jokes, the loss becomes fodder for opposing fans, and the losing team often spends an entire offseason trying to figure out what went wrong when they had the chance to shine.
Enough rubbing it in.
This slideshow is a tribute, of sorts, to those that came up short in 2008, and not exclusively in championship games. Consider this a highlight reel filled with failure and disappointment, the "Bottom 10", if you will.
Did I enjoy writing parts of it? You bet! Are some of my favorite teams a part of this? Oh yeah.
But it's important to remember the losses. They make the victories that much sweeter.