In 2010, the San Francisco Giants unveiled their slogan of "There's Magic Inside." I have to admit that I thought it was another in a long line of lame attempts at drumming up excitement around the team. Little did anyone know that the magic wasn't just on the field and in the stands but also in the front office. Someone in the marketing department had to have known that something magical was going to happen.
The season played out with significant magic, and the Giants won their first World Series since before they moved to San Francisco.
Early in 2011, it seemed like the magic may have remained as the Giants won a lot of games at home in walk-off fashion. But the magic faded and the Giants missed the playoffs.
Here are six ways that the Giants can try to regain that 2010 magic.