When the Washington Redskins hired a two-time Super Bowl winner to take over for out-of-his-depth novice Jim Zorn, the future appeared bright.
But now that another season has been officially lost, it's time to seriously question the future of Mike Shanahan.
A 6-10 mark in his first season could be forgiven by some. Many fans might not like the word "transition," but just as many are understanding enough to expect one in the wake of a 4-12 campaign.
But the second season is often the year most rebuilding efforts begin to be properly judged, free from allowances and understanding.
Year two is usually the time where signs for optimism can be seen and the changes implemented by the new coach and his staff begin to take hold.
Except none of this has happened under Shanahan. The major problems which plagued the Redskins in 2010 are still present.
Then there is the question of whether or not the Redskins team Shanahan inherited even required a major rebuild.
At 3-7 it would take a Herculean effort just to match last season's lowly mark. Things have not changed for the better and Shanahan must shoulder the blame.
He are seven reasons why Shanahan and his staff have to be shown the door at the end of the season.