The most important thing to do when you have a big moneymaking opportunity is to avoid letting the cat out of the bag early.
Evidently, the WWE missed that memo.
On Sunday, The Rock is going to step into a ring with John Cena months before his main event contest with the WWE's top draw. For fans who grew up in the Attitude Era, this is a gift from above, but the reality is, what's the point of ordering WrestleMania, which will have a much higher price tag, when you can order Survivor Series?
The reality of the situation is that the WWE pinned itself in a corner when it revealed the WrestleMania main event a year away. The hype for the match has been slowly bleeding away since that day, and now, The Rock and the powers that be are trying to draw fans back in with this tag team match.
Sorry, but this doesn't make me want to see WrestleMania anymore. I know that The Rock and Cena hate each other, I know that they can't co-exist, and I know that at some point in the contest the two superstars are gonna throw down. In essence, this tag match is a preview into WrestleMania's main event, and it's not going to have fans salivating for more.
If anything, it's going to turn fans off, because they're already getting tired of the same old song and dance between these two. The Rock is a fraud who cares more about movies than the industry and Cena is someone who is a cornball who doesn't have the same edge the People's Champion did when he was dominating the WWE.
This won't change between now and WrestleMania, and if you want to see what it's going to be like on that day, order Survivor Series and find out, because the WWE is going to give you the product months ahead of time.
People are going to order WrestleMania if it's a ritual, but this will not increase buyrates from those casual fans that are on the fence about putting down the hefty price tag the event demands.
Sorry, WWE, but you will look back at Survivor Series as a giant mistake in the grand scheme of things.