ESPN came out swinging with the "Body Issue" and Sports Illustrated fired back with the newest edition of their historic swimsuit calendar.
Brooklyn Decker is the perfect cover and the monthly representatives don't disappoint in the slightest.
The 2012 SI swimsuit calendar is the perfect way to ring in the new year and here are the 12 stunning reasons why.
Withleather.uproxx.com features all photos of the 2012 calendar referenced here in this slideshow.
Twenty-five-year-old Texan Julie Henderson takes her southern roots to the beach.
Ninety-nine percent of the men can't name the color of the pinkish orangish bikini she is wearing; 100 percent of guys don't care.
If you've bought the SI swimsuit calendar in any given year since 2005, you know Anne V.
She's been on the calendar an incredible seven years running and makes yet another appearance this year.
It's not exactly a mystery why she's become a regular.
Alyssa Miller makes her second consecutive appearance on the calendar.
The former Vogue cover model-turned-face of the Guess clothing line is well on her way towards becoming a familiar face on the SI calendar.
I'm not sure her picture flies as a swimsuit, but it's hard to complain.
Genevieve Morton adds some South African flair to the calendar, appearing again in 2012 for the third consecutive time.
Irina Shayk was the cover last year and returns this year as one of the most recognizable women in the issue.
The Russian-born brunette has a unique look that is simply unforgettable and will undoubtedly grace the calendar for years to come.
Chrissy Teigen makes her third consecutive appearance on the calendar.
The pattern on her bikini is as confusing as the expression on this model's face, but she pulls it off and the calendar couldn't ask for a better model to close off the first half of the year's months.
Her Thai-Norweigean heritage may make it hard for some to believe she's actually a Utah native. Teigen is a mystery, which is possibly why her appeal is so strong.
Kate Upton took the world by storm last year in her debut appearance on the calendar.
She was named rookie of the year in 2011 and her sophomore return is one of the most highly anticipated in recent memory.
This blue-eyed sensation's swimsuit makes her eyes explode off the page. For those who didn't think she couldn't outdo her 2011 shoot, think again.
It's hard to remember the SI calendar without Jessica White.
She's been in the game since 2003 and though she missed a year in '06, she's widely considered one of the most popular girls on the calendar year in and year out.
The one-piece wet suit she's rocking in this year's photo isn't exactly her best work, but while it's not her signature shoot, the calendar wouldn't be complete without her making an appearance.
Brooklyn Decker is the cover of this year's calendar and by far the hottest and most recognizable model SI features this year.
It's been a big year for Decker, as she landed a key role in the film Just Go With It and saw her acting career really take flight.
Starting off 2012 with her second cover kicks off the new year right.
Jessica Gomes has been on the cover of Maxim and now appears in the calendar for her fifth consecutive time.
Of all the seven models she made her debut with, she is perhaps the most highly touted.
She may look as though she's doing an Elvis impersonation in the photo, but in no way does she resemble "The King."
This is Hilary Rhoda's fourth appearance on the calendar, and though Brooklyn Decker steals the show this year, Rhoda is a close second.
She's bringing an entirely new meaning to the phrase "tree hugger" in her latest work with the calendar.
Esti Ginzburg may only be 21, but she's a seasoned veteran on the SI calendar scene.
The captivating Israeli-born model is taking her fourth consecutive crack at the calendar.
She's done some spectacular work, but this is by far her best work.