To a national audience, it is a game of little importance between two bad teams; but for the teams involved, this matchup has serious significance.
The game pits Browns head coach Pat Shurmur against his former team, where he was the offensive coordinator from 2009-2010. Shurmur's work with the Rams offense was what got him his first head coaching job with Cleveland, but both teams' offenses have struggled badly in 2011.
Thus, it's a huge game for Shurmur, who needs to prove he can beat his former team and that he's making strides with his new one.
It's also an important game for the Browns in general because it's probably the last game you might call "very winnable" on their schedule for the rest of the season. The Browns are three-point favorites in this one, and given what they have coming up in their final seven games after this, it's probably the last time this year they won't go into the game as the underdog.
The Browns have angered fans in recent weeks with their lack of improvement in their overall development, play calling judgment errors and completely unproductive offense. This week they face a 1-7 team and have a chance at redemption.
For the Browns, that makes this game practically a must-win. The team needs it. The fans need it. And Coach Shurmur needs it.
Following are five keys to the game for the Browns when they face the Rams on Sunday.