Marketing directors say that the top-selling jerseys in sports are usually alternates; I see why.
Alternates are jerseys that are different from a team's regular home and away jersey, for different reasons.
Sometimes they have different logos, sometimes they have scripts and sometimes they are throwbacks.
Throwback sweaters are popular because they harken back to an era, usually of dominance, sometimes of the early years of a club. Some throwbacks became so popular that they served as inspiration for current redesigns.
Without further adieu, I bring you my alternate report card