The Rams were one of the prime candidates to draft Andrew Luck in the coming draft (or trade him away for a ransom). Now, they might not even be the worst team in the NFC West and they'll have a chance to prove it over the last half of the season.
Saint Louis has been rebuilding and that makes it even more imperative that they win as much as possible. With Bradford as their franchise quarterback they will enjoy success very soon, but until then they need to collect as many wins as possible in a week division and remain competitive, lest they end up like the 2011 version of the Indianapolis Colts.
This football team has yet to play their best football. An upset victory against the Saints proved that.