What is an electrolyte? No one really knows, but Gatorade has slyly marketed its product as if electrolytes are what keep Earth moving. How long will it be before we are showering our crops with this watered-down Kool-Aid like in the movie Idiocracy?
I don’t know, but what I do know is Gatorade’s current list of athletes includes such high-profile figures as Shalane Flanagan, Lauren Froderman, Ryan Lochte, tWitch and Coco Ho. If you are asking yourself who these people are, you are not alone.
Surely if Gatorade can embrace sports like endurance, dance, swimming and surfing, MMA cannot be far behind. It is time to see fluorescent sweat coming from Anderson Silva (rather than Whopper grease).
Let's take a look at seven other sponsors who should be part of the UFC.