If you ask the IWC what the problem is in WWE today, it seems to me that they believe that there aren't enough heels to go around. Ask them any question as to how to fix any number of character flaws in anyone in WWE and the answer will most likely be, "Turn them heel."
John Cena's character is stale? Turn him heel.
John Morrison's mic skills not great? Turn him heel.
Triple H is liked and respected as COO? Turn him heel. (At the beginning before the walkout and before he was "relieved of his duties.")
WCW went under? They should've turned heel.
Kidding, but you get the idea.
I fail to understand why turning everyone heel is the solution to almost any person's character on the WWE roster. The roster is stacked with heels who are good on the mic and there are almost no faces to be found.
Look no further than RAW. John Cena and CM Punk (arguably due to his "anti-hero" role right now) are really the only two top-tier faces on RAW.
Everyone else involved in the conspiracy angle are all heels. Alberto Del-Rio, David Otunga, Jack Swagger, Dolph Ziggler, Vickie Guerrero, Christian, The Miz and R-Truth are getting the most airtime outside of Triple H, John Cena and CM Punk. The heels outnumber the faces more than 2:1.
Don't get me wrong, I understand it is much easier to get heat as a heel than love as a face. The Rock is a perfect example of that principle.
When Rocky first started out, he was meant to be pushed as a guy everyone liked and no one bought it, but once he turned heel and used his impressive mic skill and sharp wit and razor-sharp tongue, he became one of the best heels in WWE history and that same charisma transferred to his delivery as a face.
My biggest problem with everyone jumping to "just turn him heel" is that there is no drama involved when the heels have no one to feud with.
For argument's sake, let's say Cena does turn heel and ally himself with the conspiracy folks. That leaves CM Punk and Triple H. They have no other allies than that. Does anyone really think that Kofi Kingston or Evan Bourne would be credible alongside those two giants?
WWE as a whole is very heel-heavy right now and ultimately, as I've stated before, roll swaps are not going to produce any long-term results. You'll get a character shake-up sure, but will it be one that will stick like R-Truth's did?
We all want the programming to be shaken up and to excite us again, but heel turns all around will not do it.
Until next time, I'm Merlot Williams, and that's my opinion.