This is more a comment-by-omission slide.
Yes, I know you ocassionally see a video game ad, but it is hardly the most common ad. You also rarely see an ad for a video game that isn't about sports. Only very recently did I catch a slide of Battlefield 3 in the ESPN Happy Hour.
So what does that say about our culture? It says that most people who play video games are in the crucial 18-to-35 demographic. Now these people are less likely to watch stuff on TV and more likely to catch it on the 'net. And the ones who do have TV aren't watching sports because, well, they're too busy playing video games.
And when ads for video games are on, they...surprise, surprise...emphasize the machismo. A couple of years ago, there was this World of Warcraft ad floating around that starred the pillar of pain, Mr. T. The Battlefield 3 commercial emphasizes stuff blowing up. And who better to advertise baseball than a guy with a big beard, big tats and big muscles?
Oh, and sorry Brian, but Digital You had a better season than you did. He didn't get hurt. Although I will give Real You the edge in beardliness.